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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on broad categories.
C) Classify user actions based on products and offerings.
D) Classify user actions based on popularity of products.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Mobile direct ingest
C) Asynchronous javascript tag
D) Image pixel

3. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built by data partners using complex algorithms of multiple data attributes.
C) They are built by ingesting online data from partner sites.
D) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
E) They are built within the platform using logic to connect audiences.

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Managed classification
C) Self-service OnRamp
D) Self-classification

Solutions: