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Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Launch marketing campaigns to customer databases.
B) Include Instagram as placement.
C) Predictability and control over reach and CPM.
D) Define how much you want to spend each day.
E) Predictability and control over frequency.

2. Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A) You should change the ad type to sequential messaging.
B) You should change the placement to include Facebook.
C) You should change the bidding to reach and frequency.
D) You should change the target market to females.

3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Pacing system you set up.
B) Facebook Auction.
C) Whether you use Facebook Manager or the Fan Page to run ads.
D) Advertiser changes in audience, budget, placement, schedule, and optimization goals.

4. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B) There is no way of knowing on Facebook how much it would cost to reach both audiences.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) You could build reach campaigns and estimate how much it would cost you to run the campaigns.

5. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) CRM customer database audience
B) Core Audiences
C) Post Engagement Audiences
D) Website Traffic through Facebook pixel audience

Solutions: