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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Make Strategic Content Decisions | 16% | |
| Engage and Moderate the Community | 29% | |
| Measure and Analyze Community Success | 20% | |
| Define and Establish a Community | 8% | |
| Develop Community Strategies and Processes | 27% |
Facebook Certified Community Manager Sample Questions:
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Create a schedule and invite attendees to sessions that align with their interests
- B. Start a new community and post event content there
- C. Create an ad and target attendance from outside communities
- D. Ask attendees to create sub-communities and monitor conversations
Correct Answer: A 🗳️
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Record the total number of campaign comments through native insights
- B. Measure the engagement rate on the influencers' posts
- C. Analyze the reach of exhibition-related posts through Ads Manager
- D. Determine the sentiment by scanning positive and negative comments
Correct Answer: D 🗳️
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)
- A. Create and schedule content to reinforce the guiding principles of the community
- B. Ask the members who go against group rules to explain themselves in the comments
- C. Create a poll in the community to ask whether new guiding principles should be introduced
- D. Use the decline with feedback tool to remind people of the group rules they have violated
Correct Answer: A,D 🗳️
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Define partnership criteria with key food and beverage influencers
- B. Review existing channel performance and replicate strategy
- C. Decide on the target audience and which platforms to use to reach them
- D. Determine launch goals and milestones to achieve
Correct Answer: C,D 🗳️
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Repurpose content by reviewing and recycling previous posts.
- B. Increase engagement-type posts and use only new content to create engagement.
- C. Research and change the content types to align with the demographics of all community members.
- D. Ask members which types of tools and content they want more of.
Correct Answer: C 🗳️
