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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Configure reward types and catalogs - Implement point expiration and adjustment rules |
| Topic 2: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Topic 3: Member Management | 20% | - Create and manage loyalty program members - Manage member enrollment and registration - Configure member tiers and benefits - Implement member lifecycle stages |
| Topic 4: Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones |
| Topic 5: Partner Management | 10% | - Set up partner earning and redemption rules - Configure loyalty partners and relationships - Manage partner program participation |
| Topic 6: Analytics and Reporting | 10% | - Analyze member engagement and program performance - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
A) Create customer integration code
B) Create Data Processing jobs
C) Create a Connected App in Platform
D) Create custom objects in Loyalty
2. For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
A) Add the 'Associate Program Member' action on Case page layout
B) Add the 'Create Case' action on the Loyalty Program Member page layout
C) Add the 'Cases' related list on the Loyalty Program Member page layout
D) Add the loyalty Program Members' related list on the Case page layout
3. Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner.
Which fields are required to set up a partner?
A) Name, Program, Program Partnership Category, Type, Billing Type
B) Name, Partnership Start Data, Industry, Status, Billing Type
C) Name, Partnership Start Data, Billing Type, Status, Type
D, Name, Partnership Start Data, Industry, Status, Type
4. A Loyalty Manager would like to monitor members' tier history in the dashboards from Analytics Studio App.
Which two fields need to be enabled in field history tracking in the Loyalty Member Tier object for this to be achieved?
A) Reason for Change
B) Loyalty Tier
C) Loyalty Tier Group
D) Change Reason Type
5. Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A) Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
B) Install and configure Marketing Cloud Connect to integrate with Loyalty Management
C) Install and configure Salesforce Marketing Cloud Contacts Connection
D) Design Datasets with Dataflows and the Dataset Builder
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C,D | Question # 3 Answer: A | Question # 4 Answer: A,D | Question # 5 Answer: B |
