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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Multi-Step Journey
C) Automation Studio Email Activity

2. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email Performance Over Time
B) Email 5ends by User
C) Account Send Summary

3. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select an automation to populate the Entry Source Data Extension.
B) Schedule and activate Triggered Sends for the messages in the journey.
C) Select theRecurring schedule type for the entry source in Journey Builder.

4. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Mark the data extension as Sendable.
C) Use Email Address as Subscriber Key.

5. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Content Builder Approvals
B) Subscriber Preview
C) Approval Workflow

Solutions: