Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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PDT-101 Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our PDT-101 exam dumps will include the following topics:
- Email Marketing 7%
- Social Marketing 7%
- Landing Pages 7%
- Visitors 7%
- Administration 13%
- Pardot Forms 3%
- Scoring 7%
- Engagement Studio 7%
- List Management 3%
- Prospects 3%
- Pardot Campaign 5%
- Security and Access 3%
- Lead Management 15%
- Salesforce Integration 13%
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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How much PDT-101 Exam Cost
The price of the PDT-101 exam is $200 USD.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Salesforce Integration | 20% | - Bi-directional data synchronization - Pardot-Salesforce connector configuration - Custom field mapping and sync rules - Campaign and lead/contact sync |
| Email Marketing and Content | 15% | - Dynamic content and A/B testing - Email performance reporting - Email templates and personalization tags - Email deliverability and compliance |
| Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Automation rules and completion actions - Page actions and custom redirects - Engagement programs and drip campaigns |
| Reporting and Analytics | 10% | - Pardot campaign and ROI reporting - Integration with Salesforce reports - Visitor and prospect activity reports |
| Prospect and List Management | 15% | - Segmentation rules and filters - Scoring and grading models - Prospect records and visitor tracking - Static, dynamic, and test lists |
| Pardot Administration and Overview | 15% | - Email domains and authentication - Recycle bin and data governance - Pardot account setup and navigation - User management, roles, and security |
