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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advising and Leading | 23% | - Coaching and advising on communication practices - Aligning communication with business objectives - Strategic counsel to executives and leadership |
| Topic 2: Communication Management | 20% | - Developing business cases and managing performance - Team leadership and resource management - Budgeting, governance and project oversight |
| Topic 3: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy |
| Topic 4: Ethics and Professional Standards | 10% | - Professional accountability and integrity - Legal compliance and ethical decision-making - Applying IABC Code of Ethics |
| Topic 5: Reputation Management | 18% | - Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks |
| Topic 6: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
GCCC Strategic Communication Management Professional Sample Questions:
Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?
- A. Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
- B. Re-assess your team's priorities
- C. Seek clarification from your manager about the project parameters
- D. Tell your manager that it is just not possible given current priorities and resources
Correct Answer: C 🗳️
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An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?
- A. "Please come in while I find someone who can speak with you."
- B. "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
- C. "I am not able to help you at this time. Give me your number and I will contact you."
- D. "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
Correct Answer: C 🗳️
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What is the MOST important factor to consider when adopting a communication practice or method from another company?
- A. Alignment with company brand
- B. Alignment to business objective
- C. Preference of project sponsor
- D. Psychographics of stakeholders
Correct Answer: B 🗳️
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When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:
- A. Meeting with a consistent focus group of employees periodically during the campaign.
- B. Monitoring chats among different groups of employees during the campaign.
- C. Conducting surveys with different random samples of employees at different points during the campaign.
- D. Monitoring and analyzing the tone and content of employees' social media posts.
Correct Answer: C 🗳️
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An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?
- A. Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
- B. Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
- C. Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
- D. Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
Correct Answer: D 🗳️
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