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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Measurement | 15% | - Apply measurement methodologies - Generate and interpret reports - Define relevant KPIs and metrics |
| Creative Strategy | 13% | - Align creative formats with objectives - Comply with ad creative policies - Apply creative best practices |
| Campaign Activation | 31% | - Apply buying types and bidding strategies - Configure brand safety and ad policies - Implement audience targeting strategies - Set up campaigns aligned with business objectives |
| Campaign Optimization | 22% | - Troubleshoot delivery issues - Optimize delivery and performance - Understand Meta ad auction dynamics - Use Advantage+ solutions |
| Media Buying Tools | 20% | - Set up and analyze A/B tests - Configure Events Manager & Conversions API - Manage Meta Business Manager & Business Suite - Use Commerce Manager & Catalogs |
Facebook Certified media buying professional Sample Questions:
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
- A. Direct Response is for top of the funnel marketing.
- B. With direct marketing, Facebook tries to maximize mobile app installs.
- C. With direct marketing, Facebook tries to minimize website conversions.
- D. With brand marketing, Facebook tries to maximize conversions.
- E. Brand marketing is for top of the funnel marketing.
- F. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
Correct Answer: E 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won't spend more than 25% of your campaign lifetime budget
- B. Facebook won't spend more than 25% of your daily budget on a given day
- C. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
- D. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- E. Facebook won't spend more than 125% of your account limit
Correct Answer: B,D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Frequency
- B. Quality Ranking
- C. Advertiser bid
- D. Ad Quality
- E. Conversion Rate Ranking
- F. Estimated Action Rates
- G. Relevance
Correct Answer: C,D,F,G 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.
- A. Comments
- B. Facebook Analytics for Apps
- C. Account Kit
- D. Facebook Login
- E. Stories
Correct Answer: B,C,D,E 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
- A. Link Clicks
- B. Phone call sales conversion
- C. Mobile app installs
- D. Third party (Google) link click
- E. POS purchase conversion
- F. Outbound links
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
