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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Operations | - Content and campaign execution
|
| Topic 2: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 3: Automation and Journeys | - Automation Studio
|
| Topic 4: Subscriber and Data Management | - List and data management
|
| Topic 5: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. One -to -One Relationship
- B. One -to -Many Relationship
- C. Many -to -Many Relationship
- D. Many -to -One Relationship
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Cloud Page forms Content Block
- B. Email Form Content Block
- C. Reference Content Block
- D. Dynamic Content Block
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Correct Answer: A,C 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Security Settings
- B. Data Management
- C. Salesforce Integration
- D. Installed Packages
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Web & Mobile Analytics
- D. Collect Tracking code
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
