IBM C2080-470 : IBM Unica Campaign V8.5

C2080-470 real exams

Exam Code: C2080-470

Exam Name: IBM Unica Campaign V8.5

Updated: Jul 19, 2026

Q & A: 108 Questions and Answers

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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Unica Campaign Architecture and Components- Campaign server architecture
  • 1. Platform integration overview
    • 2. System components and services
      - Installation and configuration
      • 1. Deployment models
        • 2. Environment setup requirements
          Campaign Design and Flowcharts- Flowchart development
          • 1. Audience selection and segmentation
            • 2. Data manipulation and extraction
              - Campaign structure
              • 1. Campaigns, sessions, and flowcharts
                • 2. Process box usage
                  Segmentation and Targeting- Audience segmentation techniques
                  • 1. Cell creation and management
                    • 2. Advanced segmentation rules
                      - Target list generation
                      • 1. Optimization rules
                        • 2. Offer assignment
                          Offers and Treatment Management- Treatment rules
                          • 1. Contact policies
                            • 2. Eligibility rules
                              - Offer creation and management
                              • 1. Offer versions and lifecycle
                                • 2. Offer templates and attributes
                                  Performance, Optimization, and Reporting- Campaign optimization
                                  • 1. Run-time optimization techniques
                                    • 2. Resource management
                                      - Reporting and analytics
                                      • 1. Campaign reporting tools
                                        • 2. Performance metrics interpretation

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. An administrator has just installed Unica Platform and Unica Campaign. The administrator now wants to add new users to the system and wants to set access and functional permissions. Where is security arranged and configurable for Unica Campaign?

                                          A) On the client's web browser.
                                          B) In Unica Platform.
                                          C) In Unica Campaign.
                                          D) In the web application server.


                                          2. The Scheduler is a common scheduling component that Unica applications use. Besides Campaign, which of the following applications can schedule jobs?

                                          A) Unica Marketing Operations and Unica Interact
                                          B) Unica Optimize and Unica Interact
                                          C) Unica eMessage and Unica Optimize
                                          D) Unica eMessage, Unica Optimize, Unica Marketing Operations, and Unica Interact


                                          3. Unica Campaign supports which two web application servers?

                                          A) Apache Tomcat
                                          B) Caucho Resin
                                          C) IBM Tivoli
                                          D) IBM WebSphere
                                          E) Oracle WebLogic


                                          4. In a Unica Campaign flowchart Select process, how can a custom macro be profiled so that it appears in the Select process "Available Fields" menu?

                                          A) In the "Select" process box "Source" tab, click the Input field and the drop-down list appears. Go to "Tables", select "UA_CUSTOMMACROS",and select the macro from the list. Select the macro when it appears in the "Available Fields" column.
                                          B) Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Item" and add the macro name and field expression.Go to the "Select" process and choose the macro from the "Available Fields" column.
                                          C) In the "Select" process box, create a "Derived Field" with a field name Profile_Test and enter the macro name in the expression field. Go tothe "Select" process "Source" tab and select the macro from the "Available Fields" column.
                                          D) Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Macro" and add the macro name and fieldexpression. Go to the "Select" process and choose the macro from the "Available Fields" column.


                                          5. A specialist has just completed a Unica Campaign installation using SQL Server. When it was first accessed, the specialist sees that Manage Table Mappings > Show System Tables under the Campaign Settings appears but does not show any mapped system tables. The reason for this could be that:

                                          A) the database which contains the Platform system tables is not accessible.
                                          B) the JDBC connection was incorrectly set in the web application server.
                                          C) the specialist does not have correct Campaign security policies.
                                          D) the ODBC driver was not correctly configured.


                                          Solutions:

                                          Question # 1
                                          Answer: B
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: D,E
                                          Question # 4
                                          Answer: C
                                          Question # 5
                                          Answer: D

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