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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A) Market development using existing products in new markets.
B) Market penetration using existing products within existing markets.
C) Market penetration using new products within existing markets.
D) Product development using new products in new markets.
E) Market penetration using existing products in new markets.
F) Diversification using new products in new markets.

2. PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
Which TWO of the following factors would most likely be considered as an "opportunity" for PQR? (Choose two.)

A) The excellent reputation of DDD
B) Growing demand for its services
C) Donations from the public
D) Merging with DDD
E) Highly experienced staff

3. DRAG DROP
AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.
Apply the appropriate criterion to each of the questions below:
Select and Place:

Correct

4. HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)

A) Continual maintenance of warehouse facilities.
B) Customer satisfaction.
C) Time taken to load and unload deliveries.
D) Efficient staff planning systems.
E) Percentage of stock damaged.
F) Market share percentage.

5. 'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.
Which of the following statements is NOT a valid statement with regard to 'big data'?

A) The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.
B) Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
C) 'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.
D) As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.

Solutions: