Adobe Marketo Certified Associate - Marketo Engage Business Practitioner Professional : AD0-E551

AD0-E551 real exams

Exam Code: AD0-E551

Exam Name: Marketo Certified Associate - Marketo Engage Business Practitioner Professional

Updated: Jul 22, 2026

Q & A: 0 Questions and Answers

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Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Marketing Automation Fundamentals- Lead Management
  • 1. Lead scoring and grading
    • 2. Lead lifecycle models and funnel stages
      - Marketo Engage Core Concepts
      • 1. Database structure and lead lifecycle
        • 2. Platform navigation and architecture overview
          Data Management and Reporting- Analytics and Reporting
          • 1. Revenue attribution basics
            • 2. Program performance reporting
              - Database and Segmentation
              • 1. Segmentation strategies
                • 2. Static and smart lists
                  Program and Campaign Management- Program Types
                  • 1. Event programs
                    • 2. Email programs
                      • 3. Engagement programs
                        - Smart Campaigns
                        • 1. Flow steps and scheduling
                          • 2. Smart list filters and triggers
                            Email Marketing and Engagement- Engagement Programs
                            • 1. Content cadence and segmentation
                              • 2. Nurture streams
                                - Email Creation and Delivery
                                • 1. Email templates and personalization tokens
                                  • 2. A/B testing and optimization

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