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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Global DMP nerve center
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Full agency control

2. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Pixel URL field of the Campaign configuration
C) In the Target Selection area of the Create New Schedule prompt
D) In the HTML text area in the Create New Tag prompt

3. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Oracle owned and managed Amazon S3 Bucket
B) Client owned and managed Amazon S3 Bucket
C) Oracle owned and managed SFTP location
D) Client owned and managed SFTP location
E) Client owned Google Cloud Storage

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

5. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Granularity of taxonomy categories
C) Total volume of categories that they anticipate in their taxonomy
D) Offline file structure and content

Solutions: