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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships |
| Topic 2: Consent | 13% | - Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods |
| Topic 3: Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design |
| Topic 4: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Topic 5: Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Topic 6: Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
Which feature must the consultant configure in Data 360 to meet this requirement?
A. Automation Event-Triggered Flow
B. Marketing Object
C. Audience Flow
Question 2
A Marketing Cloud Next Consultant wants to automate a weekly promotional email to a targeted audience of high-value customers identified within Data 360.
Which flow type and configuration should the consultant select?
A. Build a Data 360-triggered flow on the high-value customer data model object (DMO) and configure a Scheduled Path to execute weekly.
B. Build a schedule-triggered flow configured to run weekly and use a Get Records element to query the high-value customer data model object (DMO).
C. Build an audience flow using a Segment data source (the customer segment) and configure the flow to execute weekly.
Question 3
The marketing team at Northern Trail Outfitters wants to create marketing objects to store campaign-related data used for content personalization across different campaigns. Before designing the data model, the team needs to understand the available field types for marketing objects.
Which data types are supported when creating marketing objects in Marketing Cloud Next?
A. Text, Number, and Decimal
B. Text, Formula, and Decimal
C. String, Integer, and Boolean
Question 4
Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as:
Monday, March 15, 2027 8:30 AM
Which approach should NTO use?
A. Use a Handlebars helper to format the value.
B. Use an SOQL function to transform the value.
C. Use a Salesforce formula operator to format the value.
Question 5
Northern Trail Outfitters sends a promotional email weekly. The audience segment refreshes daily, although the source data is updated only once a week. Data 360 credit consumption is higher than expected.
What should a Marketing Cloud Next Consultant recommend?
A. Change the segment to a streaming segment so that membership is continuously updated before the weekly flow runs.
B. Change the segment run mode to Do Not Schedule and configure the flow to republish the segment immediately before running the flow.
C. Configure an activation filter to include only records updated during the previous week while retaining the segment's refresh schedule.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: B |
