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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
| Topic 2: Search Advertising | 20-30% | - Performance Optimization - Keyword Matching - Bidding and Budgeting - Ad Creation |
| Topic 3: Optimization | 15-20% | - Bid Strategy Adjustments - Performance Diagnosis - Budget Optimization - A/B Testing |
| Topic 4: Display Advertising | 15-25% | - Audience Targeting - Ad Formats - Bidding Strategies - Display Network Strategy |
| Topic 5: Measurement and Reporting | 20-30% | - Reporting Tools - Data Interpretation - Google Analytics Integration - Campaign Performance Analysis - Conversion Tracking |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?
- A. $13,000
- B. 16.25 percent
- C. 162.5 percent
- D. $21,000
Correct Answer: C 🗳️
Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?
- A. From the Overview fly-out menu, he would choose New Visitors and click Apply.
- B. From the chart's drop-down menu, he would choose New Visitors and click Apply.
- C. From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
- D. From the Pageviews drop-down menu, he would choose New Visitors and click Apply.
Correct Answer: C 🗳️
Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?
- A. Seven
- B. Five
- C. One
- D. Ten
Correct Answer: B 🗳️
Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?
- A. Google Analytics
- B. Search Query Performance Report
- C. Query Search tool
- D. Keyword tool
Correct Answer: B 🗳️
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
- A. Average order value
- B. Visits to Purchase
- C. Conversion rate
- D. Total revenue
Correct Answer: C 🗳️
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