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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 1.66
B) 45
C) 60 percent
D) 75

2. You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
B) Managed account budgets cannot exceed $100 per day.
C) Managed account budgets can't start and end on the same day for more than three managed accounts.
D) Managed account budgets must be approved by two parties before the ad will begin display.

3. Which of the following matches eliminates the searched phrases?

A) Negative match
B) Exact match
C) Broad match
D) Phrase match

4. Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

A) Ad rotation
B) Ad scheduling
C) Frequency capping
D) Bidding option

5. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The better the organic search result, the higher the ad will be posted in order of paid result s.
B) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
C) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
D) There is no correlation between paid results (the advertisements) and organic search result s.

Solutions: