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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitor trending
B) Visitors overview
C) Map overlay
D) Network properties

2. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Spend
B) Return on Traffic
C) Return on Ad Campaign
D) Return on Ad Investment

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) You can't track the ROI if there's nothing for sale as a result of the conversion.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) Doug would need to know the value of the newsletter.
D) Doug needs to know what the final cost of the newsletter would be.

4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
B) The lower the quality score, the lower the Google AdWords costs.
C) The higher the quality score, the higher the bid for the ad position.
D) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.

5. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) User-ID script
B) Conversion script
C) Tracking script
D) Control script

Solutions: