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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A) Image ads are given ranking priority over text ads
B) The ad group default bid
C) Rich media ads are given ranking priority over text ads
D) The duration of the ad campaign

2. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) No. All Google AdWords participants can have just one Google AdWords account.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
D) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

3. How many characters are Google AdWords clients allowed to use in their destination URL?

A) There is no limit, as the destination URL doesn't show in the advertisement.
B) 75 characters
C) 35 characters
D) 1,024 characters

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) Holly should add as many keywords as possible and then use the CPM method.
C) -tea -free -samples
D) Coffee

5. In which of the following conditions is the Site Exclusion tool used?

A) When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
B) When campaign shows irrelevant clicks.
C) When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.
D) When campaign shows relevant clicks.

Solutions: